Digital Media Arts - Associate of Applied Science (Major Code - DMA)

The Digital Media Arts Associate of Applied Science degree merges fine arts and technical knowledge required for entry into a digital media content creation profession or  university program with an emphasis in digital media art. Students gain the knowledge and skills necessary to prepare them for entry into professions such as digital media content creator, commercial and freelance photographer, videographer, filmmaker, graphic designer, computer animator, along with positions within the advertising, marketing entertainment, social media, or related fields. 

Learning Outcomes

Students who successfully complete this program will be able to do the following:

1. Create, manipulate, and enhance digital media content and resolve digital media creation related issues.

2. Understand the use and impact of composition, shadow, lighting, color and other visual or graphical concepts as they pertain to visual communication.

3. Analyze mass communications media with an emphasis on understanding basic concepts of gathering, writing, and evaluating news and other kinds of communication in newspapers, television, radio, magazines, wire services, books, movies, and other relevant forms of computer or digital media.

Digital Photography and Video Production Concentration:

4. Utilizing integrated knowledge, articulate the uses of still photography, including camera, computer, lighting, lenses, and composition techniques.

5. Determine, as a member of a production team, the correct uses of the digital video camera, camera lenses, audio recording, editing software and computer in video production.

6. Develop the use of photography, video production, audio production, motion graphics, imaging, and multimedia techniques and skills to communicate storytelling or messaging.

7. Understand how film and other types of visual media are art forms and mediums for the expression of ideas.

Degree Map

Graphic Design and Animation Concentration:

8. Apply principles of design, composition, color, line, form, and topography in order to visually communicate an idea, message or specific objective.

9. Develop and apply the use of frame, shape, symbols and graphical manipulation through the use of computer animation software.

10. Understand an overview of the visual arts in contemporary society, including philosophies, history, techniques, various media, and elements. of design.

Degree Map

Note: Students pursuing a BAS degree must meet with an advisor to determine the appropriate general education and core curriculum requirements. Additional credits required in the general education block for BAS transfer may be used to fulfill core curriculum or elective requirements.